The discussions on local languages have been trending recently. Speaking about the internet user base in India, a lot of marketers agreed to the fact that local languages has been contributing heavily.
According to one of the reports recently released by IAMAI (Internet and Mobile Association of India), local languages in India are making an impact in World Wide Web. In the report, IAMAI stated that out of 269 million internet users in India, 127 million consume content in local languages. Furthermore, out of these internet users, 81 million are based in rural areas of the country.
As per the report, local language content is contributing in boosting internet user base by 39%, out of which 75% increase is expected from rural areas and 16% from urban areas.
Google India has also taken a first move towards local languages. Since Hindi is the most accepted language across India, Google India has announced it as first Indic language supported by AdSense. This means that if you have a huge user base in India displaying Google AdSense Ads on Hindi webpages then you can easily earn a lot of money from it. Google believes that bringing your content in Hindi for Indian and Hindi internet users can be a key to your success. In fact, Google Hindi is already dominating various search engines with 95% market shares.
After an Indian Government initiative, ‘Digital India’ campaign, Google realized this need of bringing local language content online. Google is all set to help Small and Media Enterprises (SMEs). As per Rajan Anandan, Google’s VP and Managing Director, South East Asia and India, “India now holds a second largest internet market in the world. That is why we are excited to be a partner to the Prime Minister’s vision for Digital India, with its focus on empowerment, development, growth and governance.”
He further added, “Many of the next 100 to 200 million Indians who come online won’t speak English. So, we have been working with 30 partners on the Indian Language Internet Alliance (ILIA) to make the web more useful to Indic language speakers.”
With such a move from Internet giants like Google, there is no doubt that using local content can be a new strategy by many marketers and will definitely help in bringing a shift in this sector.
Image Credit: TOI Tech